PRIDE 22' NIKE X FOOT LOCKER

Updated: Jul 30, 2022

For the 22' Pride month I created this campaign for NIKE X FOOTLOCKER.

Foot Locker’s marketing team and I selected four famous Israeli drag queens to take part in this video and photo campaign. We created a concept where we gave each a bunch of Nike looks for them to play and create a drag, fancy, crazy, kicking looks out of them, either alone or with the assistance of a design crew.

Kay Long, a legendary israeli drag queen, creator and designer chose to take on the iconic Foot locker sports referee and created this extravaganza look out of it.

Nona Chalant is the alternative club kid, an iconic queen who turned out the sports look into a night - sporty look by creating this big nike head piece.

Suzi Boom is maybe the funniest, polished and thrilling drag queen in the Tel Aviv scene. She took the sporty everyday pants and turned it into a luxurious dress.

Erika Gendrika is a drag superstar who runs her own show called Historica. Erika's look was designed by a rising designer Jenifer Kim, who created this sexy rock and roll, punk and sassy look.

The main video was screened in Foot Locker stores in over 80 locations in Israel.

In addition to social media and in store screening, the video was projected over giant screens in Ofer Nissim's main pride event at Hayarkon Park with more than 50K people attending.