I'm excited to share our latest project - a brand new commercial for Foot Locker. The adventure began with a ride in a vintage car to the shoot location. Our incredible team included Jonathan and Tom as producers, Daniel on the camera, and Gitaim with their top talents - Adi, Aya, and Ron.
We packed all the styling by Noa Nozik and my dear friend Sarah Guez-Thomas's makeup kit in the trunk. Maya Ratmansky prepared us with dream-like sets and fantastic art direction, making us feel like we were living in a movie. Roi Kayzerman handled the coloring, and the legendary Omri Anghel provided the voiceover. I had the honor of directing this project.
Our amazing client, Yana Koren from Foot Locker, gave us the freedom to dream big, resulting in three new commercials. You can catch them during the sports broadcasts.
Full Credits:
Producer and Director: Ori Taub
Production: Encore.films Tom Ra'anan, Jonathan Chaver
DoP: Daniel Batash
Online & Colors: Roi Kayzerman
Makeup and Hair: Sarah Guez-Thomas
Styling: Noa Nozik
Art: Maya Ratmansky
Videos Assistant: John Zlobin
Makeup Assistant: Mayasdoing_makeup
Voice Over: Omri Anghel
Office: Gitam BBDO
Art Director: Adi Ziv
Producer: Ron Offer
Creative VP: Aia Bechor
Foot Locker Head of Marketing: Yana Koren
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